BRIEF 9 COLLEGE MEDIA

College Media : The Massachusetts Daily Collegian

The Massachusetts Daily Collegian is an American daily newspaper founded in 1890, and the independently-funded, student-operated newspaper of the University of Massachusetts Amherst. Published in print Monday through Thursday during the academic semester, the Collegian is a non-profit funded entirely through advertising revenue and receives no funding from the University or from student fees. Founded in 1890, the paper began as Aggie Life, became the College Signal in 1901, the Weekly Collegian in 1914 and the Tri-Weekly Collegian in 1956. Published daily from 1967 to 2013 and as a broadsheet since January 1994, the Collegian cut its Friday print paper in September 2013 due to declining ad revenue. The Collegian is one of the largest college newspapers in New England and the country.

Sections : It is organized into four sections

• News that includes Campus, SGA, Local, Five College, Environment, Technology, Health, Crime, and Politics.

• Editorial that includes Collegian editorials, Columns, and Letters to the Editor.

• Arts & Living that includes Entertainment, Music, Movies, Television, Comedy, Theater, Fine Arts, Culture, Food, Drink, and  Fashion.

• Sports that includes Basketball, Football, Hockey, Field Hockey, Soccer, Lacrosse, Baseball, and Softball. 

Web and Social Media

Hosted online at DailyCollegian.com, the Collegian provides year-round breaking news and sports coverage. A five-fold reduction in advertising revenue, from $1 million circa 2000 to only $200,000 in 2013, accelerated the adoption of web and social media platforms. In addition to web-exclusive features, the Collegian offers all print content online at DailyCollegian.com, which provides readers with more comprehensive coverage including photographs, videos, and podcasts. Collegian staff also maintain The Massachusetts Daily Collegian on Facebook and Twitter. 

Website : http://dailycollegian.com/

Facebook : https://www.facebook.com/MassachusettsDailyCollegian/

Twitter : https://twitter.com/UMassAmherst

Conclusion

Basically, The Massachusetts Daily Collegian is very informative and productive. It is simple to understand and follow up as well. It is updated frequently which is a good thing and there are tremendous amount of information presented in it. While I was searching for some ideas for College Media, this one really grabbed my attention. I think The Massachusetts Daily Collegian is very descriptive and knowledgeable.